Thursday, September 18, 2008

Windows Vista Ads Bite

Okay, have you seen any of the new Microsoft ads? I just don't get it. I thought this $300 million campaign was to fight back against the Mac vs. PC ads by Apple. Apple's ads are great and highlight Apple's ease of use and features. So far, the Microsoft ads haven't highlighted anything except the complete disconnect of the company, mainly Bill Gates, from the "real" people, as Jerry and Bill call us.

The first ad showed Bill and Jerry running into each other at a discount shoe store. Was the discount shoe supposed to be Windows? I don't really get it...it's mostly like the show Seinfeld: a show about nothing.

The second ad is Jerry and Bill living with "real" people. Again, I don't get it. They don't connect with the "real" people and leave. What are they trying to say? Windows Vista doesn't connect either so get rid of it?

Another ad just has a bunch of people saying "I'm a PC," and some other lines, but mainly that one. There are a couple versions of this ad, but they are basically all the same. Okay, great, but what operating system are you using?  

The latest ad features a bunch of people just saying, "Wow!", when they see something extraordinary, and then a guy at the very end saying wow to a feature of Vista...and then an AMD logo pops up. What the? Is this an ad saying Vista works on AMD processors? I dunno, weird.

The Apple ads really push Mac versus PC, not necessarily just Windows. So, Microsoft is running a campaign to promote the PC. But Linux runs on PCs too. Why isn't Microsoft running Windows ads?  This whole ad campaign may just bite them in the rear given that several PC makers are contemplating their own operating systems, Linux systems, and end runs around Windows.

I think I'll stick with my Mac, and use Windows XP only for those programs that aren't available for Mac.